Episode 240: Triphammer Porter from Blindman + Beer Advertising

This week we’re drinking the Triphammer Porter from Blindman. We’re joined by Chris from Red River Ransom podcast to talk about beer branding, marketing, and packaging.

Show Notes

00:00 – Introduction
01:30 – Triphammer Robust Porter
05:20 – Beer marketing!
12:15 – Bass Beer!
14:30 – Print ads
16:40 – Marketing ruining beer sales
22:50 – Back to TV ads
28:00 – Standard Lager
35:10 – Canadian beer ads
40:45 – Let’s talk about Guinness
49:50 – Stella
56:30 – Marketing in craft beer
1:04:30 – The cult
1:06:45 – Wrap-up