Episode 114: Central City Thor’s Hammer

We’re pleased to finally have Nicole Barry (of the upcoming Peg Beer Co.) on the podcast to talk all things beer. We had a great time drinking some variations of Thor’s Hammer and talking beer glassware, labelling and more.

Show Notes

00:00 – Introduction
01:25 – Central City Thor’s Hammer
06:10 – Selling out
11:15 – Marketing, labelling and talking about beer
17:30 – Beer glassware
22:15 – Barrel aged versus regular Thor’s Hammer
23:10 – Pre-aging beer before release
27:00 – Defining craft beer
31:00 – Is the beer industry glamourous?
34:10 – Being successful as a craft brewery
40:15 – Outlook on craft beer in Winnipeg
44:30 – Those who serve craft beer
47:00 – Comparing the Thor’s Hammers
50:50 – Sours
54:00 – Best beer in the world
58:15 – Wrapping it up